Client | Barrington Coast Air
Project Scope
Client: Barrington Coast Air
Project Title: Branding and Marketing Package
Project Overview
This project aims to create a comprehensive branding and marketing package for Barrington Coast Air, positioning them as a leading air conditioning expert in the Forster district. The deliverables will include a new logo design, website design, and a range of marketing materials.
Key Tasks
BRAND IDENTITY DESIGN |
WEBSITE DESIGN & DEVELOPMENT |
MARKETING MATERIAL
|
Logo and Identity
Key Deliverables:
- Develop a logo that reflects both the heating and cooling aspects of air conditioning.
- Incorporate seasonal elements relevant to Australian climate.
- Refine initial concepts provided by the client, ensuring alignment with their vision.
Website Design
We were tasked to create a website for Barrington Coast Air. What we landed on was a clean, no fuss, minimal design that easily communicates.
The system was built on a CMS platform allowing the two owners to step in and easily update their content and images when needed. User-friendly, visually appealing and optimised for mobile and SEO to enhance visibility.
Flyers & Stickers
An important part of Barrington Coast Air, is repeat business. Building that trust and customer satisfaction is paramount. To ensure repeat business we created service stickers for Barrington Coast to apply to the newly installed AC units. Not only is this extremely helpful for customers, to know when and who to call for the next service, it is giving great brand exposure to Barrington Coast Air conditioning at the same time.
Vehicle Graphics
Vehicle graphics are a highly effective marketing tool for businesses of all types and sizes. These graphics can help to promote company branding and increase company visibility. It was important to ensure Barrington Coast Air had simple, easy to read branding on their vehicles.
Client Collaboration
Regular check-ins and feedback were conducted to ensure that the project aligned with Chris and Kacee’s vision for their business to achieve:
1. Establish Barrington Coast Air as a recognisable and trusted brand in the Forster district.
2. Provide materials that enhance client engagement and brand visibility.
3. Create a strong visual identity that resonates with the target audience.